Herman Miller Looks to Its History With Helvetica in Modernist Rebrand

Furniture design imprint Herman Miller has whipped up a new wordmark. The contemporary rebrand, led by Brooklyn-based design agency, Order, comes after the furniture pioneer's 100th anniversary and pays tribute to its history with the Helvetica font.Inspired by Herman Miller himself's experimentation with modernist design throughout the 1960s, Order wanted to tap into the brand's authentic ethos in the updated wordmark. The design agency elected to revive the Helvetica through Söhne typography ...